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Heger Family Farms

Honoring the Past, Working Today, Preparing for the Future

Month

February 2016

The Romance of Job Ads

We have all seen commercials that use seductive models to sell cars, jeans, and even fast food, but have you ever noticed how seductive job advertisements can be? 

This last week I was looking through some job ads placed on our state job service site and found some the peeked by interest, one sounded pretty ideal. It was all in the verbiage. That romance of words and the interaction of nouns, verbs, adjectives, and adverbs. (I know, I confess High School English class can be useful.)

Hearing, seeing, or reading the right things causes a chemical reaction in the brain, drawing us in, pushing us to engage. Job advertisements are no different. They are selling work and trying to attract potential employees. So why not market oneself or ones business using seduction! 

  In all honesty I had not thought of any of this until I looked at the organization that was connected to the job description I fell in love with. I knew of the organization. I have interacted with it. I didn’t see eye to eye with it’s philosophy and actions and I knew that despite the lush heart warming language used in its lengthy and detailed advertisement, it did not do what it said, was not looking to do what it claims to want to do in its mission statement, and I knew I could not even apply knowing I would be going against my personal beliefs and positions. 
So, I close this post with a simple request.  Stop and think about the intent of what you see, hear, and/or read. Does it make you feel warm and fuzzy, energized, impulsive, crabby, enraged, etc.? Why? Keep in mind language and marketing is tool used to draw you in. Take time to evaluate and investigate it can save you heartache in the end. 

New Drivers & Hand Signals

Having a child on the brink of getting his license is scary! Having a child who knows nothing about not having blinkers or the possibility of them not working may be just as scary. 

It was a day not too long ago that I had one of my many “mommy revelations” noting things my kids have no clue about that were ” the norm” for myself, my parents’ generation,  and even my grandparents’generation. Hand signals were the topic of that day’s revalation and it was something that I quite honestly had really never thought about.

On that day, I asked my son to run to town in the Ranger, similar to a golf cart but with 6 seats  and a little faster.(You don’t need your license to drive it.)  I reminded him to make sure he stopped at corners and signaled his turns. That is when our conversation began. He reminded me there were no blinkers, asked why they would really be needed and why the driver’s  education manual even included them. They were “old school”according to him. We chatted a bit about it and my oldest conceded to the fact that yes, he was going to have to use them at some point. That day was his lucky day- or the day he dreaded -, beginning the learning the signals! 

Agreeing to the need to learn them was tough for my son,  but for a kids who struggles with keeping straight his right and left, actually remembering which signal was which was not going to be easy. And so my teacher brain kicked in and with a little help of prayer and a favor from the Man Upstairs this popped into my head: 

* Arm bent up at 90 degrees is a right turn because God is the Right guy to follow 

* Arm bent down at 90 degrees is a STOP because it is the opposite direction from God and not they way to go.

* Which leaves an arm straight out to be a left turn because that is all that is left .

I know a bit cheesy, but it is working  and is a subtle reminder that GOD is part of everything we do each day, even driving! 

Not to mention, simply a good reminder for all of us…. 

“What God intended for you goes far beyond anything you can imagine.” — Oprah Winfrey

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